Lift to Rise
Print Design | Digital Design | Website Design
In collaboration with Swell Inc.
Rooted in the Coachella Valley, Lift to Rise tackles deep-rooted inequities—placing affordable housing at the center of lasting community transformation.
We helped Lift to Rise tell a cohesive story of collective impact through updated branding, a new website, and an uplifting community focused awareness campaign driving home their core message: when the sun rises, it rises for everyone.
The Collateral
The path to housing stability and economic opportunity is a busy one – to accommodate Lift to Rise’s communication plan, we created an assortment of designs including social media templates, digital invitations, a 2022-24 Impact Report & Action Plan, and email newsletters to solidify their messaging, ensuring effective communication whether at the White House, statewide policy roundtables, or local town halls.
The Campaign
To re-invigorate the public's awareness of Lift to Rise’s mission, we created a campaign centering around three key pillars: advocacy, planning, and funding for affordable housing developments and increased economic mobility. Our discovery research showed the importance of focusing on positive messaging, and in response, we used authentic photography, cross-sector quotes, impactful statistics, partner spotlights, news highlights, and memes to convey the core message: when the sun rises, it rises for everyone.
The Website
After reviewing the site’s analytics, we found the Action Plan information wasn’t performing to our standards. To fix that, we created a new user-friendly platform that highlighted all core information–from advocacy opportunities to events, news, donations, and more. We developed a page highlighting key strategies, actions, statistics, and progress toward goals, lifting the Action Plan from its PDF form, into an easily digestible, goal oriented webpage.