Lift to Rise
Print Design | Digital Design | Website Design
In collaboration with Swell Inc.
Rooted in the Coachella Valley, Lift to Rise tackles deep-rooted inequities—placing affordable housing at the center of lasting community transformation.
We helped Lift to Rise tell a cohesive story of collective impact through updated branding, a new website, and an uplifting community focused awareness campaign driving home their core message: when the sun rises, it rises for everyone.
The Collateral
The path to housing stability and economic opportunity is a busy one – to accommodate Lift to Rise’s communication plan, we created an assortment of designs including social media templates, digital invitations, a 2022-24 Impact Report & Action Plan, and email newsletters to solidify their messaging, ensuring effective communication whether at the White House, statewide policy roundtables, or local town halls.
The Campaign
To re-invigorate the public's awareness of Lift to Rise’s mission, we created a campaign centering around three key pillars: advocacy, planning, and funding for affordable housing developments and increased economic mobility. Our discovery research showed the importance of focusing on positive messaging, and in response, we used authentic photography, cross-sector quotes, impactful statistics, partner spotlights, news highlights, and memes to convey the core message: when the sun rises, it rises for everyone.
